07 Dec 2023 --- The multi-billion dollar shea industry is under threat as roughly 8 million shea trees are uprooted annually, according to the Global Shea Alliance (GSA). This means the market is highly lucrative but, like many sectors, rife with challenges and opportunities. The destruction of shea trees is damaging employment for rural women throughout major production regions despite continued growth in product launches. That has led to more calls for improved supply chain transparency to protect workers’ rights and environmental sustainability.
