Shiseido’s stock has fallen to its lowest point in eight years after an underwhelming strategy plan to address its sales drop in China disappointed investors. To alleviate this pressure, it said it would focus on growth in other regions — however, the plan was not satisfactory, causing its shares to crash. Shares sank 8.4% at the peak this morning, the lowest Shiseido has experienced since November 2016. The stock is down 6.62% at the time of publication.