28 Feb 2023 --- Shiseido is launching 150 limited edition non-fungible tokens (NFTs) to celebrate its 150th anniversary in collaboration with Cult, an agency for Web3 services. The #AliveWithBeauty campaign is a “first-of-its-kind” NFT-based community program leveraging artificial intelligence (AI) technology DALL-E 2 and is co-created with five female “pioneers” from the beauty, technology and Web3 industries.