19 Jul 2024 --- Shiseido’s Maquillage is launching a cushion version of its Dramatic Essence Liquid next month to capitalize on growing demand for serum foundations and solutions that minimize pores. The makeup brand says visible pores have been a top concern for six years among consumers in their 20s and 30s. The Dramatic Essence Liquid is formulated with its Serum First Technology, which is said to encapsulate makeup ingredients inside the serum and allow the ingredients to reach the skin before the makeup spreads. The Japanese beauty company says its technology enables moisture delivery “deep into the pores and the stratum corneum.”
