Cosmetic companies are scratching beneath the surface with skin barrier innovations as consumers’ awareness of protecting and rebuilding the outermost layer of the skin grows. Personal Care Insights speaks to FrieslandCampina Ingredients and Kenvue about how they are challenging the skin care space by providing barrier-boosting solutions. According to FrieslandCampina, skin care is the largest category in the beauty sector, accounting for 44% of the entire market, and the number of online searches for “skin barrier” increased by 35% over the past year.
