23 Jul 2024 --- The Korean Wave (Hallyu) and K-beauty help South Korea’s cosmetics exports hit an all-time high of US$4.82 billion in the first half of the year, marking an 18.1% increase compared to the same period last year. Major beauty businesses from the nation are showing an increased interest in global markets to diversify beyond China, while international markets crave more cosmetics from South Korea. The Korea Customs Service says the latest figures surpass the previous record of US$4.63 billion set in the first half of 2021.
