The skinification of body care, texture-driven experiences and fragrance layering are the key beauty trends to look out for in the coming year. Spate releases its beauty trend predictions for 2025 and tells brands to focus on multi-functional products that simplify routines. The machine intelligence platform expects a growing emphasis on category convergence, with body care increasingly borrowing from skin care to create multi-benefit solutions. “Brands that embrace this shift can tap into expanding markets and redefine how body care is perceived,” says Spate.
