Consumers are turning away from eye products to focus on lip and skin makeup solutions. Machine intelligence platform Spate reports a 7.7% drop in online interest in makeup across Google and TikTok. The platform attributes the fall in engagement to lesser interest in eyeshadows and eyeliners. Personal Care Insights connects with Spate to learn more about its September Makeup Trends Report and how companies can address declining interest in eye makeup by developing multi-functional lip and skin products.
