01 Jul 2024 --- A new report by Spate draws attention to fastest-growing fragrance brands based on searches, with Jean Paul Gaultier and Laura Mercier leading the ranks. In a market where more brands offer unisex fragrances, the report suggests how gender currently points the needle in shopping decisions. “While many of the searches are for Jean Paul Gaultier cologne and Ultra Male cologne, a substantial amount of queries is for Jean Paul Gaultier women’s perfume,” details Spate.
