25 Mar 2024 --- Skin care brand Mantle restricts young consumers from purchasing its products and Swedish pharmacy Apotek Hjärtat sets an age limit for its skin care amid growing safety concerns for “Sephora kids” or Gen Alpha and young teens consuming personal care and beauty products designed for adults.The “Sephora kids” phenomenon worries some dermatologists who fear intensive ingredients may cause allergies or eczema. The British Association for Dermatologists says children who use skin care products containing anti-aging ingredients or other potent actives run the risk of developing permanent skin conditions.
