24 Jun 2024 --- Target plans to introduce a new generative AI (GenAI) tool to its nearly 2,000 stores by August. Store Companion is a chatbot designed by Target that can answer on-the-job process questions, coach new team members and support store operations management, among other functionalities. The US retail giant previously leveraged advanced digital services to enhance shopping experiences on the consumer front, including “guest-centric” solutions like personalized beauty shopping and virtual makeup try-on functions.
