18 Jul 2024 --- Summer camps are trying to counteract the “Sephora kids” phenomenon — whereby some children are obsessed with expensive skin care products that are designed for adults — by barring expensive skin care, discouraging children from using more mature products. Personal Care Insights speaks to Risa Barash, CEO of skin care brand TBH Kids about the issue and how the company is creating products designed to make it to summer camp this year. Gen Alpha has become prolifically known for their interest in skin solutions.
