29 Nov 2021 --- Refillable packaging is essential to simultaneously reducing waste and carbon footprint, says William Connolly, head of packaging innovation and sustainability at The Body Shop. Speaking ahead of Packaging Innovations in London, UK, this week (December 1-2), Connolly sits down with PackagingInsights to explore the cosmetics company’s various avenues to more environmentally sustainable packaging. Although recycling is “extremely important” to The Body Shop, the company is also refocusing around refillable product schemes. In 2019, it introduced a refillable 250 ml aluminum bottle for a choice of eight shower gels. This year, it launched refill stations across 500 stores globally, with a further 300 stores planned for 2022.
