The Multibank, a charity founded by former UK Prime Minister Gordon Brown to tackle childhood hygiene poverty, has increased its campaign efforts with multiple collaborations. Hygiene poverty affects 4.2 million people in the UK, according to community initiative The Hygiene Bank. Amazon has launched a drive for Multibank to bring 250,000 self-care products to families who cannot afford basic hygiene necessities. The drive will run through January, and for every two purchases on Amazon.co.uk, from a selection of over 800 personal hygiene, household and baby products, a third item will be donated to the network of Multibanks across the UK.