17 Jan 2023 --- More than half of US consumers want more verified-vegan labels on beauty and cosmetic products, finds The Vegan Society’s latest survey. Key highlights of the report reveal consumer perceptions around “vegan” and “cruelty-free” claims. “By clarifying (the distinction), we can help people and companies understand what ‘vegan’ truly means – that no animal should be used or harmed in any stage of the creation of a product – and therefore empower people to make more compassionate choices when they shop,” Cat Thompson, spokesperson for The Vegan Society, tells PersonalCareInsights.
