30 Jun 2022 --- A study by Jönköping University Sweden flags that some ways skincare products are promoted on the social media platform TikTok can cause environmental sustainability claims to go missing. Speaking to PersonalCareInsights, researcher Chiara Savorelli, a master of science at the university, investigated the role of sustainable influencers in communicating sustainable skincare on TikTok. Several videos were analyzed and interviews were conducted with the influencers whose videos have been the object of examination.
