01 Aug 2023 --- Machine intelligence-backed Spate has released consumer research on which TikTok trends and brands the beauty industry should be paying attention to this summer. The “Skin Care Trends Report” spotlights standout trends, niche trends, standout brands and niche brands while providing insights into how companies can capitalize on these trends audiences engage with. Spate observes consumers are prioritizing routines and self-care. Skin texture, tone and clarity are at the top of mind for consumers this summer, with various trending hashtags such as #glowing, #smoothskin, #exfoliate, #blemishes and #softskin.
