In a bid to break into the US market, British beauty brand No7 is kicking off its “skin-rehab tour” in partnership with Walgreens stores. The campaign uses a branded double-decker bus to deliver an immersive experience connected to its UK roots, rather than solely launching its science-backed skin care range Derm Solutions through advertorials. The brand aims to build brand awareness in North America, educate consumers about skin health, and guide them on their skin care journey. Onboard offerings allow attendees to trial the Derm Solution range, receive complimentary skin analysis screenings via No7’s pro derm scan technology, and attend dermatologist consultations. A lounge with adaptogen-infused refreshments and No7 giveaways is also available.
