11 Jun 2024 --- Oral care is becoming increasingly important in the personal care sector, with more consumers paying attention to their teeth for health and aesthetic purposes. Personal Care Insights sits down with Unilever and Takasago to find out how they are innovating to meet growing consumer demand. “We witness several compelling trends across major oral care market segments, each reflecting unique consumer preferences and cultural influences,” says Dominique Aubert, senior marketing executive at Takasago.
