Unilever is witnessing a growing consumer demand for body washes that deliver skin care benefits. Dove has released a Serum Shower Collection that delivers active skin care ingredients to answer the call. According to Unilever, 92% of body wash users in the US feel that taking care of the skin on their bodies is just as important as facial skin care. The new collection includes a body wash, scrub and beauty bar using the FMCG giant’s patented technology, MicroMoisture, which is touted to work after the shower.
