19 Apr 2024 --- Unilever has launched Wonder Wash, developed with robotics and AI, under its Dirt Is Good brand — also known as OMO, Persil, Skip, Surf Excel, Rinso and Breeze — in response to consumers evolving laundry needs and increased use of technology. The “science-backed” innovation is designed for “outstanding” performance in a short 15-minute cycle. The FMCG giant claims it has completely “rebuilt” laundry detergent to reduce cost and energy.
