24 Jan 2024 --- Unilever says its Axe deodorant brand (Lynx in the UK) is the latest to win approval from the People for the Ethical Treatment of Animals (PETA) organization and will join its Beauty Without Bunnies program. The FMCG giant tells Personal Care Insights, “We’re seeing that Gen Z consumers don’t want to buy beauty products that have been tested on animals — so there’s a clear business case for the Axe [brand] seeking this accreditation.”
