21 Mar 2024 --- Unilever’s biotech hair care brand K18 introduces AirWash, a “reinvention” of dry shampoo formulated with its newly patented biotechnology OdorBIND. Targeting hair malodor prevention, the non-aerosol dry shampoo promises clean hair “without a white cast, starchy buildup or heavy fragrances.” The brand highlights its “smart-release technology” designed to keep OdorBIND working for up to three days after one day of application, reducing reapplication times.
