When compared to conventional additives on the market, plant-based beauty solutions are increasingly viable contenders against performance criteria. Addressing the growing demand for naturality and consumer resistance to animal cruelty, more vegan brands are leveraging new advances — including AI-powered systems and fermentation-based production methods — to boost their plant-powered claims with science. Personal Care Insights spotlights insights from suppliers Evonik and Givaudan, as well as vegan hair care brands Vegamour and Aveda, to explore the latest advances in this field.
