06 Sep 2023 --- Consumers today expect their skin care products to have a cleaner label, with more “natural” and environmentally sustainably sourced ingredients. In an upcoming Personal Care Insights webinar on September 14, specialists from CP Kelco and Innova Market Insights will share their knowledge on market trends alongside reformulation strategies for serums, lotions and creams to meet evolving consumer expectations. The upcoming webinar will cover the latest skin care trends from Innova Market Insights, with inputs from CP Kelco on new ingredient options, emulsions stability techniques, “free-from” claims and insights on how new packaging can also mean reformulation.