Weekly Roundup: Eco-conscious toothpaste launch, Alicia Keys unveils new skin products

11 Mar 2022 --- This week in personal care news, Nu SKin invested almost US$100,000 in MCE Social Capital to generate economic opportunities for women in developing nations. Alacer Corp. released its “eco-conscious” toothpaste, Nataean. Alicia Keys’ Keys Soulcare showcased a new range of skincare offerings. Meanwhile, L&R Distributors acquired SJ creations.

Money moves
This International Women’s Day – March eighth – Nu Skin’s social endeavor, the Nu Skin Force for Good Foundation, donated almost US$100,000 to MCE Social Capital, a non-profit investment firm. MCE’s work creates economic opportunities in the developing world and focuses on investing in climate action, the environment and women.

Nu Skin’s investment will go towards providing microloans to women in rural developing areas.Nu Skin’s investment will help the social investment firm provide women entrepreneurs in rural low-income regions with micro-loans, helping to create more sustainable jobs in agrarian economies. The loans will also increase the income of smallholder farmers.

The Platinum Equity portfolio company, L&R Distributors, has completed its acquisition of SJ Creations from the company’s founders. Financial details haven’t been disclosed at this time. SJ Creations is a company that makes health, beauty and personal care products that are sold by major retailers under the company’s owned brands or private labels. 

The California-based company sells across a wide variety of end customers. SJ Creation’s founders will remain involved with the business following the acquisitions. 

Product news
US singer-songwriter, producer and actress Alicia Keys has revealed a new array of offerings from her skincare brand, Keys Soulcare. The company is also enhancing the formulas of its original cruelty-free collection launched a year ago. New products include the Let Me Glow Illuminating Serum, Nourishing Cleansing Balm, Tranquil Essence Soothing & Hydrating Toner, as well as the Obsidian Stone Gua Sha Body Massage Tool.Keys first launched her line one year ago.

“Lightworkers,” as the company calls its followers, can find the products at US Ulta Beauty stores, the Ulta Beauty website on March 21. The products will also be available in the UK at H-Beauty and select Douglas stores and online in Germany, The Netherlands, Italy, Poland, France, Spain, Switzerland and Austria.

Vegan skincare brand Derma E has added the non-aerosol All Sport Performance Sheer Mineral Sunscreen Spray SPF 50 and Kids Active Sheer Mineral Sunscreen Spray SPF 50 to its lineup. The sunscreens are lightweight, non-whitening and are water-resistant for up to 80 minutes. 

The quick-drying, non-aerosol sunscreens are formulated with Aloe and vitamin E to nourish the skin. Last year, the Australian government issued a safety warning about aerosol sunscreens, which may contain hazardous propellant chemicals.

Sensodyne GlaxoSmithKlineConsumer Healthcare subsidiary Alacer Corp announced the launch of its “eco-conscious” toothpaste line, Nataean, formulated by scientists and herbalists. The toothpastes, exclusively available at Walmart, are “earth-friendly” and contain botanical ingredients, natural flavors and fruit extracts.

The company says the toothpaste helps protect against cavities, control tartar and whiten teeth. Alacer Corp says each tube comes in sustainable packaging to minimize planet impact.

Edited by Olivia Nelson