02 Jun 2023 --- This week, beauty and personal care brands announced new tie-ups in moves to boost engagement with young audiences. Lush, Nickelodeon and Paramount Consumer Products collaborated on a new range of SpongeBob-inspired shower products. Epic Games made its foray into the beauty space with a limited-edition Revolution Beauty launch. Meanwhile, Croda linked up with UK universities to develop novel biobased and biodegradable polymers for liquid polymer formulations.
