09 Jun 2023 --- This week, YSL Beauté kicked off a new makeup campaign inspired by the diverse “eras” of Lil Nas X, which will be rolled out in “chapters” across the year. YouTube influencer and Vogue red carpet host Emma Chamberlain introduced a Matcha Dry Shampoo, in a collaboration between her coffee brand and hair care line IGK. Meanwhile, Perfect Corp. and Parfums Christian Dior, unveiled a new makeup AR virtual try-on platform for remote consultations.