02 Oct 2023 --- YSL Beauty US has introduced five celebrities – Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck – to “express the different facet” of its refillable fragrance Myslf. The launch is marketed toward expressions of individuality and modern masculinity. “We are thrilled to enhance our connection to today’s American Gen Z audience with five insightful voices. With Finn, Lil Yachty, Hunter, Steve, and Noah, we celebrate those who are boldly themselves. Dynamic, talented and unapologetic, it’s an honor to work with them to explore all new masculinity facets,” comments Emilie Poisson, general manager at YSL Beauty US.
