Innova Market Insights data indicates that personal care launches with anti-aging claims experienced a 2% average annual growth rate between April 2019 and March 2024. Facial/Neck Moisturizers accounted for 43% of these launches. The top positionings of anti-aging Personal Care launches were Moisturizing & Hydrating, Reduces Fine Lines/Wrinkles and Brightening/Illuminating.
As consumers increasingly seek products that integrate beauty and wellness, neurocosmetics have emerged as a promising solution for nurturing both skin and mind. Backed by advances in psychodermatology and neuroscience, companies are leveraging the mind-body connection to develop personal care products that deliver scientifically driven mental wellness and mood-boosting benefits.
Innova Market Insights data indicates a fast growth in microbiome health launches for personal care, with a 34% increase in NPD from October 2019 to September 2024. Skin care was the leading category for that with nearly half (48%) of launches, but microbiome claims for sun care are surging with 92% growth in five years.
Innova Market Insights data indicates a 27% growth in personal care launches with premium claims from July 2019 to June 2024. Twenty percent of these launches were in the Hair Care category, while there was a fast increase in premium Oral Care launches, with 69% growth in five years.
Innova Market Insights data indicates a +97% average annual growth of ethical packaging and environment claims in global cosmetic launches from July 2019 to June 2024. 60% of these launches were in Face/Body Cosmetics, with the fastest increase in Eye Cosmetics.
Innova Market Insights data indicates that multifunctional makeup launches have surged by 34% between April 2022 and March 2024, reflecting a growing demand for these products. Brands are increasingly incorporating skin-nourishing ingredients, long-lasting formulas and multi-use benefits to cater to consumers’ fast-paced lifestyles. Notably, the top positionings of these launches include Ethical – Animal/Fish/Birds, No Animal Ingredients and Vegan, signaling a conscious shift toward more responsible beauty choices.
According to Innova Market Insights, 63% of consumers globally believe natural ingredients are better for their skin than synthetic ones. Many are choosing anti-aging and nurturing ingredients, with natural retinol alternatives like bakuchiol gaining popularity. Additionally, consumers worldwide are embracing their cultural heritage by reintroducing traditional, time-tested ingredients.
