Innova Market Insights data indicates from April 2023 to March 2024, 30% of Personal Care product launches featuring an autumn-related claim were in the Hand, Bath & Shower category, particularly in Body Lotions, Moisturizers and Oils. Additionally, there has been a 44% increase in Skin Care launches with autumn claims from April 2019 to March 2024, with facial treatments showing rapid growth.
![Multifunctional makeup](https://article.innovamarketinsights360.com/articleimgs/resized_rect_home_images/430/6c7aeeed-de64-4210-bb3a-55125741b9fdsupplierhome.jpg)
Innova Market Insights data indicates that multifunctional makeup launches have surged by 34% between April 2022 and March 2024, reflecting a growing demand for these products. Brands are increasingly incorporating skin-nourishing ingredients, long-lasting formulas and multi-use benefits to cater to consumers’ fast-paced lifestyles. Notably, the top positionings of these launches include Ethical – Animal/Fish/Birds, No Animal Ingredients and Vegan, signaling a conscious shift toward more responsible beauty choices.
![Trending Skincare Ingredients](https://article.innovamarketinsights360.com/articleimgs/resized_rect_home_images/430/77cd2a50-cb9f-4d1a-a868-bc66d94c2f9bsupplierhome.jpg)
According to Innova Market Insights, 63% of consumers globally believe natural ingredients are better for their skin than synthetic ones. Many are choosing anti-aging and nurturing ingredients, with natural retinol alternatives like bakuchiol gaining popularity. Additionally, consumers worldwide are embracing their cultural heritage by reintroducing traditional, time-tested ingredients.
![Winter care](https://article.innovamarketinsights360.com/articleimgs/resized_rect_home_images/430/8f12ca29-843c-417f-9c41-a817015ffd0esupplierhome.jpg)
Innova Market Insights data indicates an 11% compound annual growth rate in beauty product launches with skin health claims between April 2019 and March 2024. Face Foundations/Illuminators were the top sub-categories of these launches from April 2023 and March 2024, accounting for 61%. Over half of the launches included a non-comedogenic claim, which also emerged as the fastest-growing health positioning among products with health claims.
![Health-inspired beauty solutions](https://article.innovamarketinsights360.com/articleimgs/resized_rect_home_images/430/8b995026-4ffc-43f3-93a4-79fe56bcf8d7supplierhome.jpg)
Innova Market Insights data indicates an 11% compound annual growth rate in beauty product launches with skin health claims between April 2019 and March 2024. Face Foundations/Illuminators were the top sub-categories of these launches from April 2023 and March 2024, accounting for 61%. Over half of the launches included a non-comedogenic claim, which also emerged as the fastest-growing health positioning among products with health claims.
![Hybrid makeup innovation](https://article.innovamarketinsights360.com/articleimgs/resized_rect_home_images/430/1768f9f9-797c-428a-8548-68c777f1c953supplierhome.jpg)
Brands are developing multifunctional cosmetic products to align with minimalist routines. According to Innova Market Insights, 20% of consumers globally say multifunctional products appeal to them. Since the post-pandemic grind and driven by fast-paced lifestyles, consumers are now looking for 2-in-1 and multifunctional makeup products with higher degrees of usage convenience to minimize the time of their daily makeup routines.
![Healthy aging](https://article.innovamarketinsights360.com/articleimgs/resized_rect_home_images/430/a81c59bd-24c8-451b-8ba7-5acd94e903casupplierhome.jpg)
Innova Market Insights data indicates that personal care launches with anti-aging claims experienced a 2% average annual growth rate between April 2019 and March 2024. Facial/Neck Moisturizers accounted for 43% of these launches. The top positionings of anti-aging Personal Care launches were Moisturizing & Hydrating, Reduces Fine Lines/Wrinkles and Brightening/Illuminating.