Sustainable Packaging Solutions innovation

Nov 2024

Innova Market Insights reports a 27% annual growth in ethical packaging claims for personal care launches (April 2019–March 2024). Hair Care comprised 23% of launches, with 27% using bottle packaging.

Skin microbiome booster innovation

Oct 2024

Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.

Natural & organic personal care innovation

Sep 2024

Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and March 2024. Natural and organic claims were also highly prominent in shower products.

Fine fragrances innovation

Jul 2024

Innova Market Insights data indicates that global launches of fine fragrances are on the rise, with a +23% year-over-year growth from April 2022 to March 2024. From April 2023 to March 2024, Fragrances for women led NPD, accounting for 54% of the launches. Linalool emerged as the leading ingredient in 57% of global fragrance launches.