Skin microbiome booster
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Women's care trends
Jan 2025
Trends in facial mask NPD
Dec 2024
Sustainable Packaging Solutions
Nov 2024
Innova Market Insights reports a 27% annual growth in ethical packaging claims for personal care launches (April 2019 to March 2024). Hair Care comprised 23% of launches, with 27% using bottle packaging.
Natural & organic personal care
Sep 2024
Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and March 2024. Natural and organic claims were also highly prominent in shower products.