Antiperspirant advancements

Apr 2025

Innova Market Insights data shows a 6% increase in global antiperspirant launches from 2020 to 2024. While consumers prefer spray antiperspirants, roll-on launches are also on the rise. Additionally, there is a growing emphasis on microplastic-related claims in NPD.

Collagen innovation

Mar 2025

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  

Women's care trends

Jan 2025

Innova Market Insights data indicates a 5% global increase in women’s care product launches from July 2022 to June 2024, with Asia leading the launches. Ethical packaging was the top claim, while "allergy tested" products saw the fastest rise in new product development. 

Trends in facial mask NPD

Dec 2024

Innova Market Insights reports that nearly 1 in 3 consumers seek repair claims for skin. Microbiome claims for facial masks and treatments surge with +43% CAGR (July 2019 to June 2024). Glycerol remains a top ingredient. Facial treatments in standing pouch packaging are on the rise, with 36% already using three or four side sealed pouches.