Women's care trends

Jan 2025

Innova Market Insights data indicates a 5% global increase in women’s care product launches from July 2022 to June 2024, with Asia leading the launches. Ethical packaging was the top claim, while "allergy tested" products saw the fastest rise in new product development. 

Trends in facial mask NPD

Dec 2024

Innova Market Insights reports that nearly 1 in 3 consumers seek repair claims for skin. Microbiome claims for facial masks and treatments surge with +43% CAGR (July 2019 to June 2024). Glycerol remains a top ingredient. Facial treatments in standing pouch packaging are on the rise, with 36% already using three or four side sealed pouches.

Sustainable Packaging Solutions

Nov 2024

Innova Market Insights reports a 27% annual growth in ethical packaging claims for personal care launches (April 2019 to March 2024). Hair Care comprised 23% of launches, with 27% using bottle packaging.

Skin microbiome booster

Oct 2024

Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.