Sustainable Packaging Solutions
Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Women's care trends
Jan 2025
Trends in facial mask NPD
Dec 2024
Skin microbiome booster
Oct 2024
Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.
Natural & organic personal care
Sep 2024
Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and March 2024. Natural and organic claims were also highly prominent in shower products.