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Sustainable Packaging Solutions

1 Nov 2024
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

More trend analyses

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Women's care trends

Jan 2025

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Trends in facial mask NPD

Dec 2024

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Skin microbiome booster

Oct 2024

Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.

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Natural & organic personal care

Sep 2024

Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and March 2024. Natural and organic claims were also highly prominent in shower products.

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