Sustainable packaging solutions

Feb 2025

Innova Market Insights data indicates 22% growth for ethical packaging launches for personal care globally from October 2019 to September 2024. Data also shows consumers increasing their purchases of environmentally-friendly packaging.  

Trends in facial mask NPD

Dec 2024

Innova Market Insights reports that nearly 1 in 3 consumers seek repair claims for skin. Microbiome claims for facial masks and treatments surge with +43% CAGR (July 2019 to June 2024). Glycerol remains a top ingredient. Facial treatments in standing pouch packaging are on the rise, with 36% already using three or four side sealed pouches.

Sustainable Packaging Solutions

Nov 2024

Innova Market Insights reports a 27% annual growth in ethical packaging claims for personal care launches (April 2019 to March 2024). Hair Care comprised 23% of launches, with 27% using bottle packaging.

Skin microbiome booster

Oct 2024

Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.