Hi & Fi Asia-China 2024: Chinese consumers seek scientific substantiation in collagen products, flags Gelita
25 Jun 2024 | Gelita
The collagen market is booming in China and worldwide, says Laura Niemann, the marketing and innovation manager of the Beauty category at Gelita. She explains that while collagen has traditionally been used in China for years, consumers today seek science-backed data to support claims. She also dives into beauty trends, which are taking a more personalized approach, celebrating “what’s beautiful for me.”
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