Firmenich pushes toward naturally derived fragrances amid socio-economic hurdles
27 Nov 2022 | Firmenich
Michal Benmayor, global VP of sustainability and naturals at Firmenich, spotlights challenges posed by an “unprecedented period of instability in the last couple of years” and how the lipstick effect is causing consumers to turn toward fragrances to uplift moods and treat themselves. Moreover, the climate and ecological crisis, COVID-19 and the Ukraine-Russia war are prompting the company to move away from fossil fuel-based perfume ingredients.
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