Revealing DSM’s trend-driven strategy behind next-gen sustainable personal care
09 May 2023 | DSM
At In-Cosmetics Global 2023, DSM shared insights on two pivotal trends and its latest strategy behind its new beauty solutions. Edson Barros, senior director of global strategic marketing & market ready solution in the company’s Personal Care division, emphasizes the truth behind sustainable claims for elevated transparency. At the show, DSM presented Pepha-Tight CB, a naturally-derived biotech ingredient made from microalgae.
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