Wow Aesthetics and Laser, a new medical spa in the US state of Iowa, says a combination of non-invasive treatments can help reduce wrinkles and tighten skin without requiring more stringent procedures. The “Wow, non-surgical facelift” uses muscle activation, ultrasound and microneedling to tighten and tone facial muscles. It apparently boosts collagen and hyaluronic acid without surgery, needles, pain or downtime.