31 Oct 2022 --- The adoption of luxury skincare products is driven by the widespread use of digital technology, primarily due to Gen Z’s internet savviness and higher adoption levels of e-commerce platforms, finds an India-based study.“The high-end beauty and skincare sector is expanding. However, for luxury skincare companies to benefit from this expansion, marketers must stay on top of global skincare trends and evolving customer expectations,” the researchers advise.
