18 Dec 2023 --- Innovations with an eye to sustainability dominated 2023, with companies creating cleaner laundry sheets, eco-friendly detergent solutions and refillable deodorant packaging. Skin care was boosted by ground-breaking research helping achieve smoother, glowing skin — a key trend in Asia with the ongoing botanical boom focusing on plant-based ingredients. Scores of beauty care companies rushed to access high-growth regions such as Southeast Asia and India, with more consumers demanding luxury beauty and personal care items. AI prevailed again with user-friendly methods to “try before you buy” on mobile phones and helped address users’ skin care concerns. Finally, governments in the US and Europe continued to crack down on chemical ingredients and practices seen as harmful to people and the planet — themes that will undoubtedly carry into the new year.
