15 Dec 2023 --- Unilever could be trying to offload yet another group of non-core beauty and personal care brands as it tries to bring its focus back to higher-growth initiatives. Reuters reports the FMCG giant is in “advanced talks” with private equity firm Yellow Wood partners to sell Elida Beauty. That division includes ubiquitous brands such as Ponds, Q-Tips, St. Ives and Zwitsal in Europe.