28 May 2024 --- Sephora, an official partner of the Olympic and Paralympic Torch Relays of Paris, France, 2024, launches a store activation that will travel through 46 shops located in cities covered by the relay. Customers can win beauty products or tickets for the 2024 Summer Olympics. Sephora is also hosting the public in “celebration zones” of four major cities along the relay: Bordeaux on May 23, Nice on June 18, Lille on July 2, and Paris on July 14.
