23 May 2024 --- As the US tries to enforce a law potentially banning TikTok, Personal Care Insights talks to the powerhouse platform about the regulatory challenges it faces and the advantages it offers to beauty businesses while highlighting successful brands. US President Joe Biden recently signed the National Security Package, a US$95 billion war aid package that includes a clause giving parent company ByteDance nine months to sell TikTok or risk a nationwide ban. That has many taking a stand, including key beauty creators and major brands who believe the platform is vital for business and exposure.
