25 Sep 2024 --- Urban Decay relaunches its original Naked Eyeshadow Palette in limited supply, exclusively available at Ulta Beauty across the US and its online store. Palette sales were tremendous with 60% of the stock sold in the first 48 hours, causing the brand to pause sales to regain the site. It officially sold out online in less than a month, selling three times as many units as the previous Naked Palette launch. Ulta reports the palette was its top seller during the first week of the launch.
